For GPs:

Business Development, Product Launch & Fundraising

 Macon assists Private Equity firms to enter the market place and prepare for an efficient fundraising process, i.e.:

- position the Private Equity firm.
- diversify the  investor base
- design a business and product development strategy
- set up a placement strategy
- coordinate the fundraising process
- assist with setting up an internal Due Diligence process
- set up a state of the art Investor Relations capacity
- identify service providers

Services

Macon provides:

- Pre-marketing
- Market analysis and comparative positioning
- Surveys (market + investor)
- Review of offering and marketing documents
- Profiling and identification of target investors
- Introductions and arranging investor meetings
- Follow up and closing
- Exclusive or select placement strategies
- Identification of  Placement Agents
- Arrangement and coordination of Placement Syndicates
- Identification of top providers for fund administration services
- GP coaching
- Brand building

Macon assists its clients in setting up and managing an efficient and coordinated fundraising program, ensuring a successful outcome and positioning the Private Equity firm with a quality image and quality investor contacts for future fundraising rounds.

For LPs:

Design and Implementation of an EM PE Investment Strategy

Macon assists PE investors, LPs, to enter the market place and prepare for an efficient investment strategy, i.e.:

- conduct market research
- map the GP universe
- design investment strategy
- identify target GPs +/or Fund of Funds
- design Due Diligence process
- conduct Due Diligence
- identify service providers

Services

Macon provides:

- Surveys (market, sector, regional,..)
- Market intelligence
- Market intelligence database
- Analysis of optimal investment strategies, options.
- Set up a rigorous + disciplined  Due Diligence process
- Assistance with Due Diligence
- Manager selection